QR Codes for Food Recipes: The Best Way to Market Your Kitchen Tips and Tricks
Adding a food recipe QR code campaign to cookbooks lets authors and foodies seamlessly promote them and quickly reach a wider audience and readers.
You can print them on pages, covers, or bookmarks to lead your readers to online or digital content such as videos, images, social media posts or pages, and more.
With QR codes, you can add a digital dimension to your books, providing extensive and exclusive information that your readers can readily access through their smartphones.
Learn how to use QR codes and a professional QR code generator for your upcoming publication in this ultimate guide.
Table of Contents
How does a food recipe QR code work?
Books are printed pages of knowledge, while QR codes lead to digital information.
Combine them, and you get a physical source with online and updated data and references.
With a QR code for books, you can easily embed additional content like videos, images, and audio guides related to a specific recipe in your cookbook.
This tool will provide convenience to your readers as they create their versions of the featured dishes.
For instance, if they don’t understand the written instructions, they can just scan the QR code to watch a detailed video to guide them through the process.
Moreover, these advanced tools are also effective marketing tools that can help promote your cookbook and boost your sales.
You can engage your readers and potential book buyers into scanning the QR code displayed in your book and track the scanning activity using trusted QR code software.
The collected data will help you analyze the actions taken by your target market, which can then help you come up with better campaigns and strategies.
Related: QR Code Types: 16+ Primary QR Code Solutions
How to create a QR code for a food recipe using the best QR code generator
To create a QR code for your cookbook, here’s what you should do:
- Launch QR TIGER online and log in or sign up for an account
- Select a QR code solution that best suits your intended campaign and input the required information
- Choose Dynamic QR code, then click Generate QR code
- Customize your QR code
- Run a test scan using your smartphone, then download your QR code image
Creating a QR code is easy, especially if you use an all-in-one QR code generator like QR TIGER.
Its user-friendly interface is an excellent advantage for any user so they can easily navigate around the software.
And unlike other online software today, QR TIGER only requires you to sign up or create an account to fully access its QR code functions, software features, and brand integrations.
There is no need to input your bank details, credit card numbers, and other tedious sign-up processes.
You’ll only need your email.
You may subscribe to any of the offered plans to maximize the functions you can use or opt for the Freemium version with limited perks.
If you’re planning on using QR TIGER in the long run, then it’s beneficial to opt for a tiered plan. Guaranteed, you’ll get more than what you’re paying for.
8 top ways to use a QR code for food recipe promotion
QR codes are versatile tools that you can use for various information-sharing and marketing purposes.
When creating a QR code campaign for your recipe books, you can maximize the multiple QR code solutions offered by a professional QR code generator online.
Here are the best ideas to inspire your QR code-integrated recipes:
Lead readers to your website
You can reroute your cookbook readers to your website using the URL QR code solution.
As the name implies, this QR code can embed a website’s URL to make it readily accessible in just a single smartphone scan.
This allows you to promote your personal or business blog site, online stores, online booking system for your restaurants, or any website you own.
You can print the URL QR code on the cover or the pages so potential buyers can easily spot and scan them.
Using this tool, you can ensure better traffic and engagement on your website, which can then improve your rankings on search engine results pages.
Related: How to Generate a QR Code for URL for Free
Redirect to translated digital content for multinational readers
If you have international readers and want to ensure that they get localized content catered specifically for them, then it’s only wise to use a multi URL QR code for language.
You can be more inclusive and reach global audiences using this advanced tool.
Once scanned, this QR code solution will redirect your audience to content translated and synced with the language set in the device used for scanning.
If your reader scans your recipe QR code using a phone set in Spanish, the code will reroute them to a Spanish version of that content.
Create a custom HTML page
Suppose you wish to dispense exclusive content digitally but don’t have a website to link to your QR code.
Worry no more.
With a professional QR code platform, you can create and customize an HTML page, encrypt it into your QR, and deploy it on your cookbooks.
This is possible using the H5 editor QR code solution. It’s easy to create—no need for coding or programming skills to run this tool.
It offers pre-designed templates, but you can also design the page yourself.
You can add images, videos, audio, links, and long-form content.
The HTML page is mobile-friendly.
Your readers won’t have difficulty reading the HTML page content using smartphones because it’s optimized for mobile browsing.
Provide downloadable copies of your recipes
Physical cookbook size ranges from about 135 mm to 216 mm or more.
It’s a hassle for your readers to carry it all the time when they have cooking sessions, celebrations, or random cookouts with friends and family.
Good thing that with a File QR code solution, you can provide them a downloadable copy of your recipes.
In just a phone scan, your readers can view and download a digital copy of your cookbook, which they can save and access on their phones anytime.
Direct contact to your PR team for collaborations
Want to collaborate with co-foodies and food experts?
You can display a vCard QR code in your recipe book so people from your field can easily reach you.
This advanced QR code solution is a digitized version of traditional business cards.
You can embed many contact details into the code, which regular, printed business cards cannot hold. And this includes:
- Phone numbers
- Home and office address
- Email address
- Business website link
- Social media profile links
- Fax number
- E-commerce sites
Creating contact QR codes for foodies and food experts provides them the convenience of giving you a phone call, an email, or a DM, whichever is easier for them.
Print on food packaging for online recipe book
Apart from mainstream display ads and social media, you can also use your food packaging as a tool for promotion.
You can display a QR code on food packaging that may lead to a snippet or a teaser of your upcoming recipe book.
This tactic allows you to reach a market that may not be exposed to your social media and display ad marketing strategies, ensuring that you cover a lot of ground with your promotions.
Now, you can reach a larger audience who can be potential buyers of your book.
With QR codes, you can go limitless. Even companies can make use of QR codes for kitchenware to effectively market kitchen items.
Offer video tutorials
Your readers need more than just a set of printed instructions and procedures to perfect your recipe.
Watching a video may make it easier for them to work around the kitchen.
But instead of leaving readers to search for your videos, why not integrate these right into your cookbooks?
You can use a video QR code solution to incorporate a video guide into your recipe books for your readers.
Record yourself while demonstrating how to prepare the dish, upload it into the QR code software, and generate the video QR code.
Display them after each recipe page, making it much more convenient for your readers.
Note: It’s important that you choose the Dynamic QR code over the Static type because this will help you track and manage your QR code campaigns.
With a dynamic QR code, you can access a centralized dashboard where you can view, edit, monitor, and gauge the performance and effectiveness of your QR codes.
You can also use QR TIGER’s various software and brand integration, notification option, and security features, which are all crucial for your QRs.
Cookbooks and authors that used QR codes on recipe books
Here are a few of the recently published cookbooks that used QR codes to engage their readers:
1. ‘Don’t Cookbook’ by Postmates
Image source: Muse by Clio
Postmates, a food ordering and delivery services software, published their very own 206-page cookbook adorned with QR codes for each recipe.
Except it’s not really a cookbook. And there’s no recipe at all. So, readers can’t cook anything at all.
Hence its title, Don’t Cookbook.
But Postmates’ intention for publishing this book is actually noble.
The food delivery platform realized that the inevitable home-cooking scenario during the pandemic took a toll on people.
So, they created and published a pseudo-cookbook containing witty and funny entries disguised as recipes to uplift their readers during the health crisis.
With each ‘recipe’ come a custom food QR code that redirects the readers to the Postmates app’s ordering page.
Instead of letting their readers cook their meals, Postmates provided them with a convenient solution: ordering food from diners and restaurants in their area via their app.
2. ‘Bite Me Too’ by Julie Albert and Lisa Gnat
Food bloggers, cooks, authors, and sisters Julie Albert and Lisa Gnat upscaled their Bite Me Too cookbook by sprinkling QR codes in the pages.
But instead of dispensing lengthy information and food details, Albert and Gnat used the QR codes to redirect readers to fun and interactive videos of them cooking in their own kitchens.
The authors also guaranteed that the videos, despite being all fun and engaging, still show the proper procedures for recreating their delish dishes.
3. ‘Kids Can Cook Anything!’ By America’s Test Kitchen Kids
Image source: Amazon books
Who says the kitchen isn’t a safe place for children?
They clearly haven’t seen America’s Test Kitchen (ATK) kids showing off pro-level cooking skills and techniques.
In their Kids Can Cook Anything cookbook, ATK kids presented food recipes for breakfast, lunch, dinner, snacks, desserts, and more, along with a tech-savvy tool—a QR code for food recipes.
Once scanned, the QR codes lead readers to videos of the kids demonstrating the procedures in prepping, cooking, and serving their recipes.
Serve your readers with QR codes using a professional QR code generator
In this tech-based world and time, distributing printed information alone is not enough to earn your targeted sales.
Many now prefer digital multimedia content since they’re more attractive.
Integrating a food recipe QR code into your cookbooks helps you create a digital dimension to your physical books.
Even better, this tool introduces your websites and social media sites to your target audience, engages your readers in your book for a better reading experience, and offers a competitive advantage that helps promote your recipe book with minimal effort.
If you’re interested in using this digital tool for your next cookbook, visit QR TIGER, the best QR code generator online, and check out their software functions and features.
