Multi-URL QR Code: Store Multiple Links in One QR Code

A multi-URL QR code stores multiple links in a single QR code. Scanners are redirected to different landing pages based on one condition you set: location, language, scan time, number of scans, or geofencing.

This makes a single QR code work for different audiences, regions, and campaigns simultaneously. There is no need to print separate codes for each page; the set condition handles the routing.

Find out how this QR code type works, the five redirection features to use, practical applications, and step-by-step instructions to create a smart URL QR code.

What is a QR code for multiple links?

A multi-URL QR code or smart URL QR code is a QR code that can direct users to different destination links. The redirect depends on one of the following conditions: location, time, language, number of scans, or geofencing.

The smart URL QR code is a type of dynamic QR code. The destination links can be changed without creating and printing a new QR code.

How does a multi-URL QR code work?

When a person scans a Smart URL QR code, the short URL it contains sends a request to the multi-link QR code generator. The platform checks the active condition and matches the scanner to the correct destination URL.

Here's a quick example. Say you're a global brand running a single billboard campaign. You set the condition for location redirection. 

A scanner in New York sees an English product page. A scanner in Tokyo sees a Japanese product page. Same QR code but leads to different experiences.

Note that each QR code supports only one condition at a time. You can’t mix location and time redirections in the same code. If you need both, this is the time to create two separate QR codes.

This video explains in-depth details about smart URL QR codes:

What are the five redirection features of a multi-link QR code?

This QR code solution offers distinct redirection options. Each serves a different campaign goal. Here’s how each of them works.

1. Location

Scanners get redirected to a destination page based on their country, state, or city. Upon scanning, the QR code reads the device's location data and calls the corresponding URL.

To create it, select specific geographic targets. You can choose them at the country level, or narrow them to a specific region or city. Assign each location a unique destination URL.

One thing to keep in mind: if a scanner's location doesn't match any of your assigned targets, they'll land on the default URL you set. Always add a default destination link to avoid dead ends.

2. Geofencing

Geofencing creates a virtual boundary around a location. Think of it like drawing a circle on a map. Only scanners inside that circle can access the QR code’s content.

You can set the boundary in two ways: pinpoint your target area directly on the interactive Google Map, or enter the latitude and longitude manually. From there, define the radius in meters to control how far the boundary extends.

Scanners outside the boundary won’t access the linked content. They’ll receive a prompt to move closer to the location and scan again within range. You can also set a default URL at the top of the setup for the fallback.

3. Time

Redirection works based on the time of day. You set start and end times for each link using a 24-hour format.

Each time block must have its own URL. Blocks don't need to cover the full 24 hours, but gaps between them should point to a default URL so scanners always land somewhere.

This feature also works for content scheduling. A media company could rotate links to different articles or video releases throughout the day using a single QR code placed on a poster.

4. Language

The QR code detects the default language setting on the scanner's device. Based on that language, the scanner gets routed to the matching destination URL. This happens automatically. The scanner won’t need to select a language manually.

To create it, you must assign a destination URL per language during setup. For languages you haven't covered, set a default fallback URL. English pages are a common choice for global campaigns.

5. Number of scans

The destination URL changes based on a set maximum number of scans. Once the QR code reaches that threshold, all subsequent scanners are redirected to the next URL in the sequence.

Each destination URL gets its own scan limit. The code tracks cumulative scans automatically from the dashboard.

An additional thing to note is that scan counts don't reset. Plan your thresholds based on your expected total audience size so the final URL has room to serve remaining scanners.

How to create a QR code for multiple links?

1. Go to a dynamic QR code generator online.

2. Select the Smart URL QR code solution.

3. Choose your redirection type: location, time, language, number of scans, or geofencing.

4. Add each URL to QR code fields and set the corresponding conditions (location targets, time ranges, language, or scan thresholds).

5. Generate and customize the QR code design.

6. Test the QR code by scanning with multiple devices and settings.

7. Download in SVG or PNG format.

Note: Always test before deploying. Scan the code from different locations (use a VPN if needed), at different times, and on different devices to verify redirections work as expected.

How do businesses benefit from using a smart URL QR code?

Route scanners to the right content automatically

No manual sorting required. The redirection condition handles the logic. A person scanning from Berlin sees German content. A person scanning at 8 PM sees evening promotions. The QR code does the decision-making.

Run multiple campaigns from a single code

One printed QR code serves different purposes depending on the condition. This reduces printing costs, simplifies asset management, and keeps your physical collateral consistent across regions or timeframes.

Edit links without reprinting

Since the QR code is dynamic, you can change destination URLs from the dashboard. Swap a sold-out product link for a new one. Redirect an expired promo page to a fresh campaign. The printed code stays the same.

Track scan activity

Multi URL QR code generator dashboard logs scan data: total scans, scan times, device types, and locations. You also track QR codes with Google Analytics 4 for deeper campaign analysis. This data analytics shows which landing pages perform and which need adjustments.

Localize content for global audiences

With location or language redirection, a single QR code adapts to your audience's region or language. You run a worldwide campaign using a single asset instead of managing separate QR codes for each market.

Retarget scanners with follow-up ads

Some QR code platforms support integration with Meta Pixel and Google Tag Manager. Once someone scans your QR code, their activity gets logged.

You then create custom audiences based on that scan data. From there, you can run follow-up ads, such as product reminders, limited-time offers, or abandoned-cart nudges, across their social media feeds.

Practical applications of QR codes with multiple links

• International product launches: A D2C brand launching the same product across five countries prints one QR code on all packaging. Location redirection sends each buyer to a region-specific landing page with local pricing, shipping info, and language.
• Time-sensitive retail promotions: A retail chain places QR codes on shelf tags. Morning scanners get a breakfast combo deal. Evening scanners see a dinner promotion. The same shelf tag works for both dayparts without swapping signage.
• Event check-ins and content distribution: At a conference, a QR code on the attendee badge links to different content each day. Day 1 points to the keynote livestream. Day 2 points to workshop materials. Day 3 points to a feedback survey.
• A/B testing landing pages: Using the number-of-scans redirection, you split traffic between two landing page variations. The first 200 scanners see Version A. The next 200 see Version B. You compare conversion rates and pick the winner.
• Multilingual customer support: A QR code on product packaging detects the device language and redirects to the correct support page. English-speaking users see English FAQs. Spanish-speaking users see Spanish FAQs. One code handles all language groups.
• Time-based restaurant menus: A restaurant places one QR code on each table. Morning scanners see the breakfast menu. Afternoon scanners see lunch specials. Evening scanners get the dinner and cocktail list.

Answers to the top questions about multi-URL QR codes

How many links does a multi-link QR code support?

There’s no limit. You can add as many destination URLs as your campaign needs.

Can I set more than one redirection condition per QR code?

No. Each multi-link QR code supports one condition at a time.

Do multi-link QR codes expire?

They stay active as long as your subscription is active. The codes themselves don't have a built-in expiration date unless you manually deactivate them from the dashboard.

What's the difference between a multi-link QR code and a regular URL QR code?

A regular QR code directs every scanner to a single fixed link. A multi-link QR code redirects scanners to different links based on conditions such as location, time, language, scan count, or geofencing.

Is a multi-link QR code free?

It depends on the platform. QR TIGER’s free plan includes three dynamic QR codes, allowing users to test a QR code with multiple links for free before committing to a paid plan.

Is a multi-URL QR code right for your campaign?

Separate codes for separate audiences cost more to print and more to manage. A multi-URL QR code consolidates all of that into one scannable asset.

Location, time, language, scan count, and geofencing give you control over where each scanner lands. Set the condition once, then let the code handle the routing from there.

A dynamic code keeps your campaign flexible for months without requiring replacement of the printed material.

Got questions about setting up your first Smart URL QR code? Contact QR TIGER's support team at [email protected] for help.