The advantages of using QR Codes in recruiting is big. QR codes were invented to support smartphone users, something the recruiting-tools community hasn’t invested a great deal of time in despite the widespread usage of smartphones.
Because many smartphone users are never more than a few feet from their almost-always-on device, mobile will become the platform of choice for recruiting activity. The application to read a QR Code comes pre-installed on most smartphone devices and there are many free apps for users with a device not pre-installed with one.
QR code for Recruiting: An Opportunity
Potential candidates could be on the subway, reading the paper, or walking down the street, and with the push of a button be immediately taken to follow-up information or a job application.
If your recruiting effort is attempting to show off your firm’s innovation or its use of technology, the use of these codes might help to reinforce that message. QR codes can dramatically increase the value and usefulness of print ads, billboards, posters, business cards, and brochures.
Because college students are particularly mobile phone dependent, QR codes should be embedded in all aspects of college recruiting.
These codes are also powerful recruiting tools because they easily allow for effective tracking analytics that can identify sources and usage rates.
In addition, QR codes can be produced for free and because they are so small, they will save space and advertising costs. These codes can also be used for non-recruiting purposes including check-ins and to provide employee, vendor, and customer information.
Ways to use QR code for recruiting staff
There are literally dozens of ways in which these codes have been or can be used to provide recruiting information to prospects and candidates.
Some of them include:
1. Newspaper or Magazine ads
A small space in a newspaper or magazine is not enough to provide a complete job description. Adding a QR code together with your copy would make it easier for job hunters to get more follow-up information.
With just a square space, you have maximized all the costs you've paid for the ad placement in the newspaper or magazine. People will scan the QR code and apply it!
2. Social Media & Blogs
Have your company's graphic designer design a "call for hiring" image with a QR code. These social media photos, like newspapers or magazines, are too small to fit complete information.
You wouldn't want to compromise the design of your social media graphics just so you could get the right applicant.
The QR codes you place on these job posting images can be used to provide a detailed job posting or follow-up information without taking up a lot of space in the design.
3. QR code for recruiting through Referral cards
Distribute referral cards in your reception or lobby area. When potential job applicants walk-in for a request to apply, send them home with a referral card that uses a QR code.
With smartphone scanners, they can instantly be taken to the application site and schedule the proper interview slot. Not only is this process efficient for HR, but also gives sanity to the overwhelming tasks that recruitment managers bear.
4. Wall posters or stickers
If you are affiliated with some other brick & mortar businesses, you can place QR codes on wall posters or stickers. Even on places like bulletin boards and poles (given the right permits).
Look for places where potential hires might be lurking such as coffee shops or restaurants. Ask for your job posting to be posted on their board, and add a QR code to your design to make sure they get all the details they need.
5. Billboards, Signages, or Vehicles
If your potential hire is just right across a moving vehicle or huge signage, they could quickly scan your QR code and get more information immediately.
Forget about writing down the job information, with just one scan they can get redirected to the job portal. Or even email directly their resume!
6. QR code for recruiting in career fairs and college events
Career fairs are no doubt crowded and filled with students hoping to get the chance to land their dream job. With limited staff you can place on these booths, you need to make sure all interested applicants are accommodated properly.
With QR codes right on the booth or stands, applicants won't need to wait in line just to ask for an application form or ask a question.
Students can get access to additional information in an instant. Who knows, your next great hire could be the one who took the initiative to get information by scanning the QR code and immediately sent their application?
7. In-text messages
Let's talk about automation! People who sign up for SMS or text blasts can get more information with QR codes. The QR codes can be attached to text messages as a picture.
8. Job alerts or calendar events
Individuals can sign up for specific job alert notifications and calendar items can be easily saved on a phone’s calendar.
9. QR code for recruiting through Direct mail
Direct mails are not dead. A lot of companies still send direct mail to aspiring students or subscribed individuals. Adding a QR code directly on a paper can add a digital touch to such traditional methods.
10. In slides
A lot of companies have thought leaders who do keynotes, speeches, and workshops. Take advantage of these talks and make sure you get interested applicants to apply.
Adding a QR code at the end of your slide with the call for interested applicants can be a great way to bring results out of your pro-bono activities. The QR code can direct you to more detailed information on the job.
They can be used to invite people to join talent communities and to participate in contests or events.
12. In retail outlets, trade shows, or on product packaging
Let's talk about people who already are customers of your company! Adding a QR code with a call to action of "Scan to apply" can be your key to getting applicants who know everything about your brand.
13. Bus cards or name tags
They can provide instant detailed information about your company. Knowing your company site would make it easier for interested people to visit your careers page.
14. On T-shirts
They help send a message that your firm is “cool” (Google used them) especially when you're hiring younger generations.
15. On resumes
Who says you can only use QR code for recruiting? You can also use QR codes even if you're on the other side of the table! Applicants can place them in resumes to show work samples.
QR code for Recruiting: Making HR Easier
Although QR codes won’t solve every recruiting problem, they certainly are a quick, effective, and flexible way to re-energize and make your non-Internet recruiting information approaches more efficient. These codes are particularly effective because they support mobile audiences and that allows individuals to act when they are most excited. Soon QR Codes will be as common as embedded hyperlinks that are only effective within electronic messages.
You can test the efficiency and effectivity of QR codes for providing contact information by using your smartphone camera to take a picture of the example at the top of this article, or you can create your own QR codes for free by going to a site like QRTiger.