Poppi Soda QR code: A Game of Sweepstakes and Sports
The Poppi soda QR code is a refreshing new spin on smart marketing campaigns, stirring even more excitement for the upcoming NFL Super Bowl 2026.
Any legal resident of the United States and the District of Columbia who is at least 18 years old can participate in the Poppi Big Game Sweepstakes.
One lucky grand prize winner will receive two tickets to the 2026 Super Bowl and a $7000 digital check to cover travel and other expenses. The Sweepstakes Period will be between January 1, 2025, and February 28, 2025.
To make entry as accessible as possible, the brand used a dynamic QR code generator to create QR codes that allow quick access to the website for submitting entries.
Keep reading to find everything there is to know about this genius marketing move.
Table of Contents
- Meet Poppi: The prebiotic soda brand
- How does the Poppi soda QR code for the Super Bowl work?
- Did you know you can follow in Poppi’s footsteps?
- Clever suggestions to put a twist on Poppi’s QR code
- Create a QR code-based giveaway using a dynamic QR code generator
- How a reliable dynamic QR code maker makes a difference
- How others are using QR codes in the Super Bowl
- Poppi’s touchdown in QR code marketing
- FAQs
Meet Poppi: The prebiotic soda brand
In 2015, Poppi (formerly Mother) founders Stephen and Allison Ellsworth tried making healthier sodas in their kitchen as an alternative to the sugar-filled fizzy drinks we’re used to seeing in stores.Focusing on ingredients like apple cider vinegar and prebiotics, they brought their creation to a local farmers’ market. Here, a Whole Foods buyer took a sip and knew it was worth having on shelves.
After appearing on Season 10 of Shark Tank and striking a deal with Rohan Oza, the brand has since debuted in over 1,000 locations across the US and offers a variety of flavors, such as cream soda, cranberry, cherry cola, and lemon-lime.
How does the Poppi soda QR code for the Super Bowl work?
The National Football League (NFL), the top professional league in the US, hosts an annual championship game called the Super Bowl—a beloved cultural event since 1966.
This grand spectacle attracts a massive viewership with its high-profile halftime shows and commercials. Some iconic features include Rihanna on a levitating stage in 2023, Prince in 2007, and the rock legend Paul McCartney in 2005.
Poppi’s Super Bowl QR code campaign gives avid fans a once-in-a-lifetime opportunity to be at the center of it all. Here’s how it works:
Ways to enter
There are two, and neither requires you to purchase anything to participate.- Online entry. Fans can visit the "poppibiggame" website during the Sweepstakes Period, with a maximum of one entry per person daily.
- QR code entry. Alternatively, fans can use their smartphones to scan the Poppi soda QR on signs or promotional materials at participating stores, which will redirect them to the website to submit their entries.
Sweepstakes drawing and notification
One winner will be randomly drawn and selected on March 1, 2025. The potential winner will be contacted by email or phone and must respond within 48 hours to confirm their acceptance of the sweepstakes rewards.Note: For more information regarding eligibility, publicity, and privacy, visit the Poppi Big Game Sweepstakes website and click Official Rules.
Did you know you can follow in Poppi’s footsteps?
There’s no denying Poppi soda QR code was a brilliant way to reach Super Bowl fans, drive traffic to their site, and increase brand awareness.The good news? You can easily recreate this marketing strategy or even top it off with a dynamic QR code generator. Direct fans to a sweepstakes entry page, mini-game, or product giveaway, and set up comprehensive rules and rewards.
Since your codes will be dynamic, you can track the campaign’s performance by monitoring the number of scans, location information, and engagement.
Clever suggestions to put a twist on Poppi’s QR code
Challenge fans with games
Choose a reliable QR code maker and use it to make gamified QR code campaigns. It could link to football-themed trivia challenges or sweepstakes entries, where you can offer free products, trips, or discounts as prizes.For example, Tostitos’ digital marketing campaign, “Taste of the Super Bowl,” invited football fans to an immersive experience. Those headed to the New Orleans game could scan QR codes on Frito-Lay packaging to join a competitive button-pushing game.
Run real-time polls
Another way to encourage fan participation is through a dynamic URL QR code that directs users to a live poll or an interactive quiz. Millions of people tune into the Super Bowl every year and discuss it on social media.Embed game-related questions like “Which Super Bowl commercial was the best?” or even brand-relevant ones like “What first comes to mind when you think of our brand?”
While the poll offers exposure at a pivotal time of the year, the results can also inform future business decisions and align with current customer sentiment.
Add a mysterious flair
As simple as it was, the Coinbase QR code ad in 2022 was a stroke of marketing brilliance. Having a bouncing QR code on the TV screen sparked intrigue and led users to a surprise crypto giveaway.Similar to this unique display, you can also make a unique custom QR code landing page with an element of mystery. Use a cryptic call to action like “Scan to Change the Game” or “Fun Rewards Await.”
You could also “hide” your QR code by subtly placing it in video ads, sending users on an Easter egg challenge that ultimately ends with a grand prize.
Create a QR code-based giveaway using a dynamic QR code generator
Here’s how you can make one in a few simple steps:- Go to QR TIGER and log into your account. If you don’t have one, simply click REGISTER (no credit card is required).
- Choose the relevant QR code solution (e.g., Landing page, Link page).
- Select Dynamic QR, then click Generate QR code.
- Customize your QR code. Play with different color schemes, patterns, and eyes, and upload a company logo for better brand recall.
- Test-scan your QR code, then click Download to save it.
Pro tip: To create an all-in-one feedback form for new product launches or marketing campaigns, consider using an online form builder with QR codes.
How a reliable dynamic QR code maker makes a difference
- Editable content. Dynamic QR codes allow you to change the embedded QR code content even after printing, so you don’t have to create new ones from scratch when updates are needed.
- Campaign tracking. Create smarter marketing campaigns with QR code tracking and analytics features that help you monitor their performance and offer insights into user behavior.
- Data security. Reliable QR generators will offer the option for password protection, as well as comply with data privacy regulations, such as the General Data Protection Regulation (GDPR).
- Supports multiple solutions. Choose from a myriad of QR code solutions (e.g., event, Wi-Fi, Google Form) that are applicable in various industries.
- Maintains branding. Any decent software will have many customization tools that let you make a QR code for branding alignment, ensuring a brand-consistent design.
How others are using QR codes in the Super Bowl
Usher’s Apple Music QR code
In the 2024 Super Bowl, R&B singer Usher performed at the Apple Music Halftime show and delivered a stellar performance of his top songs like “Caught Up,” “Love In This Club,” and “Nice & Slow.”Usher curated an exclusive Apple Music playlist called “My Road to Halftime.” Apple Music made the experience even better by including a QR code for music that grants quick access to his ninth studio album, Coming Home, and popular NFL player playlists.
Cardi B’s Nyx commercial QR code
In NYX’s 2024 Super Bowl campaign, they collaborated with the Bronx-born rapper Cardi B to create an empowering 30-second ad that uplifts women in a male-centric industry.The last 15 seconds of the “For Lips Only” ad features a blackout display of a QR code and Cardi B saying, “That’s suspicious, that’s weird.”
The QR codes led viewers to “a QR code directing viewers to watch the unedited, 60-second version that is currently being shared across NYX Professional Makeup’s YouTube and social channels,” a NYX representative wrote.
PepsiCo’s NFL halftime show QR code
One thing that the PepsiCo and Poppi QR code campaigns have in common is that they know how to combine their delicious drinks with a deal no one can ignore.Being a longtime halftime show sponsor, PepsiCo continues to outdo itself with its chosen performer. In 2021, it was The Weeknd. The brand increased its exposure by incorporating QR codes in its 55th NFL Pepsi cans.
Upon scanning the codes, consumers were directed to a digital fan portal offering exclusive The Weeknd content, merchandise, and behind-the-scenes clips.
Poppi’s touchdown in QR code marketing
The Poppi soda QR code joins the ranks of seasoned beverage brands like PepsiCo and Bud Light in a smart Super Bowl marketing venture, merging QR code tech with an unforgettable football fantasy trip.By offering participants a chance to win tickets for the 2026 Super Bowl along with generous travel funds, Poppi captures the interest and hearts of football fans nationwide.
Any brand can do something similar with the help of a dynamic QR code generator like QR TIGER. These recognizable squares enhance brand visibility and encourage consumer interaction, creating memorable experiences. 
FAQs
Why is Poppi so popular?
Poppi rapidly gained popularity after its appearance on Shark Tank and has maintained its reputation as a healthier alternative to most soda brands.What is the Poppi QR code for?
It directs users to the website for the Poppi Big Game Sweepstakes, where they can participate and win tickets to the 2026 Super Bowl.Is Poppi soda healthy?
Poppi offers a lower-sugar (up to 5 grams), prebiotic-infused soda that is recommended for optimal gut health as part of a balanced diet of fiber-rich food.
