Top 7 Business Industries That Use QR Codes in 2024

QR codes provide a quick and easy way for customers to access information about a product or service.

This article lists what businesses use QR codes for their marketing.

For instance, brands can use QR codes for various purposes, such as providing access to product information, menus, event schedules, or special deals and promotions.

Businesses should use a professional QR code generator to attract customers and increase sales. Read the article below to learn how businesses use QR codes for their campaign.

What is a QR code for business?

Businesses use QR codes to give customers more information about a product, such as its ingredients or how to use it or to access special deals or promotions.

Brands can use QR codes in various business settings, such as product labels or packaging, marketing materials, signage, or displays.

When customers scan the QR code with their smartphone, it will redirect them to a website or other online resource that provides the requested information.

QR codes are a convenient and cost-effective way for businesses to provide information to customers and track customer interactions, helping to increase engagement and improve the customer experience.

What businesses use QR codes?

Retail stores

Many retailers use QR codes on product packaging or signage to give customers more information about the product, such as its ingredients or how to use it.

QR codes can also be included in marketing materials, such as advertisements or brochures, to give customers more information about a product or service.

Retail stores can use a coupon QR code to offer access to special deals or promotions for customers, such as discounts or limited-time offers.

Restaurants

QR codes are often used to display menus or provide information about special deals or promotions.

A restaurant can get a QR code for business to allow customers to place an order directly from their table without waiting for a server to take their order.

Place a menu QR code on tables or in-store signage to give customers access to the restaurant’s menu. Customers can scan the QR code with their smartphone to view the menu and place an order.

Event

QR codes are often used at events such as concerts or trade shows to provide attendees with information about the event or to allow them access to event-specific features, such as a schedule or interactive map.

Organizers can use QR codes for event planning and organizing to provide attendees with access to an interactive map of the event venue, showing the location of restrooms, food vendors, and other amenities.

They can also use QR codes to allow attendees to provide feedback or take surveys about the event. 

Healthcare

QR codes are used in healthcare to access patient information or medical records or to provide instructions for taking medications.

Healthcare providers use QR codes on patient wristbands or medical documents to provide quick and easy access to patient information, such as allergies, medical history, or current medications.

QR codes can also be placed on medication packaging or dispensed with prescriptions to give patients instructions for taking their medications, such as the dosage and frequency.

Education

Using QR codes, teachers can give students access to additional resources or information related to a lesson or topic.

Teachers can place QR codes on classroom posters or display them on a screen to give students access to additional resources related to a lesson.

The digital materials can be videos, interactive activities, or readings.

Transportation

QR codes easily access ticketing or reservation information, such as planes, trains, or buses.

Transit companies can use QR codes as electronic tickets, allowing passengers to scan the code to gain access to transportation services, such as trains or buses.

QR codes can also be displayed on public transportation signage or the transportation provider’s website to give passenger access to schedules, routes, and other information.

Marketing

Marketers can link QR codes to a resource that is relevant and useful to the customer, such as a product page on a company’s website or a video demonstrating how to use a product.

QR codes also promote social media marketing efficiently.

A social media QR code can be included in social media posts, such as on Facebook, Instagram, or Twitter, to give customers additional information about a product or service.

Real-life business QR code use cases

Ikea

With QR code-based mobile checkout, IKEA makes paying for large pieces of furniture more accessible.

For a store like IKEA that sells furniture in different sizes, it is a huge challenge to bring the items to the checkout counter and scan them.

By adding the “scan and checkout” feature, IKEA found a simple way to solve this problem based on QR codes.

Starbucks 

The worldwide famous coffee shop Starbucks also implemented QR codes in different ways to try to sell more coffee. 

Starbucks uses QR codes in its advertising campaigns, such as print ads in People magazine and flyers with QR codes in major cities in the US.

British Airways

British Airways is an excellent example of how QR codes can help in the travel business.

By putting QR codes on the boarding pass, British Airways lets people use their phones to check in faster.

Coca-cola

Coca-Cola gave QR Codes a new look by putting a dynamic QR code on their product packaging.

Each time a customer scanned one of these QR Codes, they got a different experience.

With dynamic QR codes, you can schedule different marketing campaigns for other times and assign them to the same QR code. 

Using QR TIGER, the best QR code generator can help brands choose the right dynamic QR Code generator to run their campaigns from start to finish.

Nike

Nike used custom QR codes to make shoes for individual customers, taking QR code marketing to the next level. 

The famous footwear brand worked with WeChat for this campaign.

To start following, customers had to scan a QR Code.

The customers were then required to select a colorful image of their choice and send it to the Nike website, after which they would receive a response from Nike.

Tesco

The UK-based retail giant Tesco made its first virtual stores in South Korea.

The idea was to make it easy for customers with long work hours to “shop on the go.” 

Tesco’s plan to bring back customers they had lost in South Korea because of their busy schedules worked well.

They opened more virtual stores in the UK after getting positive feedback about how these stores helped people.

Paypal 

With the introduction of QR codes, Paypal completely changed the customer’s perspective on cashless transactions.

Millennials like cashless payment systems because they help them buy things faster and make transactions easier.

Apart from the industries mentioned, QR codes can extend their use to other industries like tourism and hospitality because of their versatility.

For example, Airbnb hosts can leverage customized QR codes for Airbnb to improve the number of bookings or marketing.

Benefits of QR codes for businesses 

Convenience

QR codes provide a quick and easy way for customers to access information about a product or service. 

This way, users can scan the code with their smartphone to access the data without typing in a URL or searching for the information online.

Engagement

Brands can use QR codes to provide interactive or personalized experiences for customers by allowing them to access special deals or promotions or providing them with access to interactive content.

Tracking and analysis

Marketers can use QR codes to track customer interactions and gather data about customer behavior. 

Moreover, it can help businesses understand how customers interact with their products or services and make adjustments to improve the customer experience.

Increased online presence

Businesses can use QR codes to direct customers to a company’s website or social media profiles, helping to increase the company’s online presence and reach.

Cost-effectiveness

QR codes are a relatively low-cost way for businesses to provide information to customers, compared to other options such as printing brochures or distributing flyers.

How to create a QR code for your business 

QR TIGER, the most advanced QR code generator online, allows businesses to provide convenience for their customers. 

Brands can create a flexible marketing campaign using QR TIGER’s customization features. 

It also allows users to track and analyze customer interactions, making them a helpful tool for marketing and customer engagement.

Here’s how to get a QR code for business:

• Go to QR TIGER QR code generator

• Select a QR code solution and fill in the required field

• Generate a “Dynamic QR code.”

• Customize QR code

• Run a test scan

• Download and display

Why brands should use dynamic QR codes 

QR TIGER’s dynamic QR codes can provide brands with flexibility and customization features.

It also allows users to track and analyzes customer interactions, making them a helpful tool for marketing and customer engagement.

Flexibility

Brands that use dynamic QR codes can change the content linked to the QR code. 

It can be helpful if there are errors in the original content or if the content needs to be updated to reflect changes in the product or service.

The importance of this advanced technology can help you boost sales and increase demand for the items, goods, products, or services you sell.

It can also help you get new customers.

With dynamic QR codes, you can change your QR codes at any time and send them to different content while you’re marketing.

Customization

Dynamic QR codes allow brands to customize the appearance of the QR code itself to match the brand’s visual identity.

For example, a brand may want to use its logo or colors in the QR code design.

This solution benefits brands that want to reach their target audience and increase brand awareness and recall.

Tracking and analysis

Brands can use dynamic QR codes to track customer interactions and gather data about customer behavior. 

Marketers and companies that use dynamic QR codes can track how well their QR code campaign works, which is one of the best benefits of using them.

You can track the following data:  

• Number of scans
• Time of scan
• The scanning device
• Location

Tracking data can help brands understand how customers interact with their products or services and make adjustments to improve the customer experience.

Targeting 

QR codes integrated with Google Tag Manager can be an effective way for businesses to retarget customers with personalized ads and improve the effectiveness of their marketing efforts.

Google Tag Manager is a tool that allows businesses to manage and track marketing and analytics tags on their website and mobile apps. 

Brands can also use QR codes and Google Tag Manager for retargeting customers with personalized ads.

Increased online presence

Business owners can use dynamic QR codes to direct customers to a brand’s website or social media profiles, helping to increase the brand’s online presence and reach.

App integration

Brands can automate tasks and processes to save time and resources effectively by integrating your QR code campaign with Zapier. 

This tool allows businesses to automate workflows and connect different online platforms and apps. 

Another brand integration is with HubSpot, a customer relationship management (CRM) platform that helps businesses manage and track customer interactions and data. 

Brands can use QR codes with HubSpot to track customer interactions and gather data. 

Therefore, they can use the information to understand the customer’s preferences and behavior and to provide personalized marketing and customer service.

Businesses can also create professional-quality designs and easily add their QR code designs to Canva with QR TIGER’s drag-and-drop feature. 

The Canva integration eliminates the need to download the QR code from the QR TIGER dashboard and manually upload it on the design.

Create interactive marketing using QR codes for businesses 

Today, QR codes are a game-changing way to combine businesses’ physical and digital worlds. 

QR code-based campaigns are a way to get offline traffic to go online and become more visible.

They offer a wide range of methods for businesses to increase their return on investment (ROI).

The advanced features offered by QR TIGER, the best QR code generator, can help brands attract more customers and increase their sales effectively. 

Visit QR TIGER and create your customized QR code today!