How Zepto QR Code Packaging Drives Sales in 10 Minutes
Zepto is an Indian quick commerce startup that is taking the country by storm. It offers thousands of grocery and electronic products that people can check out and have delivered in 10 minutes.
Adding to that is the smart Zepto QR code packaging, which not only leads shoppers to their store but also gives them memorable AR experiences.
Let’s examine how they set the bar in using QR codes in packaging and delivery bags and discover the best QR code generator they use to execute this smart marketing stunt successfully.
Table of Contents
About Zepto
Zepto was founded in 2021 by Aadit Palicha and Kaivalya Vohra, two Stanford students who dropped out to pursue their mission of saving everyone precious time when buying groceries.
A year after launch, Zepto launched Cafe, a company division dedicated to delivering coffee and ready-to-eat food. Another year later, they would also deploy a platform called Bloom that helped farmers manage food production and distribution.
Today, the service offers over 45,000 products on its website and aims to deliver groceries within 10 minutes to over 50 cities, from Bengaluru to Warangal.
Must-see Zepto QR code packaging designs
Zepto already offers massive convenience to customers by letting them shop online and pick up their purchases in minutes.
The addition of QR codes on their delivery bags is yet another successful QR code campaign that boosts customer engagement and sales for the company.
‘Bring the bag to life’ AR-QR packaging
Customers are hyping the packages they get from Zepto. These bags have fun doodles that bring back memories of simpler times, but the QR codes really caught their attention.
Those who scanned the QR packaging were rewarded with a fun surprise: The doodles came to life right before their eyes—on their screens, of course. Thanks to the power of augmented reality, the doodles became animations filled with color and life.
How is this different from normal QR code packaging? Most brands demonstrate how to use QR codes on product packaging by providing additional information through text or video.
Meanwhile, Zepto, with their team’s creative thinking, used QR codes on packaging by incorporating augmented reality into them.
For different occasions and campaigns, Zepto has different QR-ARs for customers to experience. On their Octoberverse campaign, they highlighted festivals that happen in the cities they operate in.
Many shared their packages online, particularly on LinkedIn. Designer Jinkal Patel posted photos of Zepto’s 2025 calendar bag, sharing her delight over the packaging that “tells so many stories we can relate to.”
Powered by QR TIGER QR Code Generator codes, this creative use of virtual technology is a genius marketing move: it’s engaging and memorable, staying top of mind for customers shopping at Zepto. Such smart packaging adds a spark to shopping.
Scan to shop on Zepto
Another product packaging QR code idea from Zepto involves directing online shoppers to their store. Simple but effective, this QR code brings people back to Zepto’s website soon after receiving a package.
The QR code on the delivery bags allows anyone around the recipient to scan it, bringing even more customers to Zepto’s store.
They’re not just regular shopping bags that carry orders, they’re digital marketing collaterals and shopping portals that connect offline customers online and attract new ones to shop in a single scan.
Excellent ideas for future Zepto QR code campaigns
QR code packing labels are becoming more popular as the years go by, but there are more ways Zepto can unleash the potential of these black-and-white squares.
Direct shoppers to the Zepto mobile app
As a business focused on delivering groceries and other goods faster than any other, Zepto's success depends on its mobile app. They recognized this immediately, which is why their app is available on both iOS and Android.
With over 50 million downloads on Android alone, it’s safe to say that the Zepto App is very popular. However, the company shouldn’t stop there.
Using an app store QR code on their packages and marketing materials is a smart way to direct customers to their app’s download page. This removes the inconvenience of searching for it and scrolling past similar apps on the store.
Expand Zepto’s social media presence
Zepto has a profile on major social media platforms. Just like any brand, this is where they connect with their customers, share news and updates, and post content to create engagement.
In this age of social media, strengthening their online presence while increasing their follower count is always a good idea. There are multiple ways of doing this, but a very convenient and effective method is using a link page QR code.
With this QR code, all of Zepto’s social media profiles can be found in one place. They won’t have to use one QR code for each platform, which can clutter the marketing material it’s added to. 
Provide shoppers with promo codes and coupons
QR codes are also great ways of providing customers with exclusive deals and offers while shopping.
Zepto offers several deals to get customers excited about their products and services. For one, free delivery promotions are an excellent way to encourage purchases during the promo period.
Customers can also be offered time-limited discount coupons, only available after scanning exclusive Zepto QR code packaging or campaigns.
Gather customer feedback
Customer feedback is very important to any business. Let’s make information-gathering easy with a feedback QR code solution. After all, no one knows more about serving customers than the customers themselves.
Zepto’s services focus on bringing groceries and other products to online shoppers. This business model consists of several elements that customers can comment on, such as delivery times, quality of the goods, the rider’s attitude, and many more.
Links to customer satisfaction surveys and feedback forms can be embedded into QR codes. Through this, Zepto not only improves their operations but also demonstrates concern for the way they serves their customers.
Launch a QR code-based loyalty program
The last QR code campaign idea Zepto should implement is a loyalty program that is accessible via QR codes.
What can Zepto gain from this campaign idea? They cultivate brand loyalty from their customers. By rewarding online shoppers for their patronage, Zepto ensures the constant return of their customers.
Loyalty programs are also a great source of information on customer behavior and preferences. If Zepto combines this with QR code tracking capability, they can create an even better service in the future.
Major advantages of using QR codes in campaigns
Zepto’s use of QR codes on their product packaging is as innovative as it is creative. And there is more to using QR codes than just impressing your customers:
Cost-effective marketing campaign launches
QR codes are great ways to engage with customers while being cost-effective in the long run for brands.
Dynamic QR codes, in particular, make it easy to update or even replace content. How do dynamic QR codes work to allow this mechanism?
They contain a short URL that stores the exact link you wish to share. Zepto uses a dynamic QR code that leads scanners to a website where they can view the AR video.
If you’re using a dynamic QR code, you always have the choice to redirect users to another piece of content. This way, you no longer need to reprint your packaging or marketing materials with the QR code in them.
Improved performance tracking
With dynamic QR codes, brands can monitor customer engagement and behaviors thanks to the codes’ ability to track different scan metrics. These include the number of scans (both total and unique) and the time and location of each scan.
Other metrics that can be measured include:
- Scans by device
- Scans over time
- GPS map/Heat map
A secure and affordable dynamic QR code generator also enables brand owners and their teams to track QR codes with Google Analytics for more in-depth insights into your campaign’s performance.
Effective engagement with customers
As Zepto themselves have proven, QR codes on product packaging are great ways of creating an engaging relationship with customers.
While the Q-commerce brand used augmented reality to connect with shoppers, customer engagement doesn’t always have to use high-end technology like that. From consumers' perspectives, getting value out of their QR code scans is what matters most.
The future of product packaging: Will QR codes replace barcodes?
Barcodes have been essential to many industries, and QR codes, a type of two-dimensional barcode, have proven to be as effective, if not more so.
This is why several industries have banded together to start the shift to a world where QR codes are the norm in retail.
Thanks to Global Standards 1 (GS1), the non-profit standards organization that specializes in barcode standards and company prefixes, retail and e-commerce companies can look forward to integrating the GS1 Digital Link QR codes into their systems.
With data like certifications, instructions, product information, and traceability information stored in the Digital Link, the QR code can become the ultimate destination for everything related to the product being sold.
So, will QR codes replace barcodes? Yes, but not immediately.
Instead, an initiative called Sunrise 2027 will introduce QR code technology to retail points of sale. The goal is to begin the transition to smarter 2D barcodes in retail.
Implement a successful branding strategy with the best QR code generator
QR codes are extremely versatile tools that can be used for almost anything communications-related. Using QR codes with your products and packaging brings a lot of value to your business.
As demonstrated by the smart and creative Zepto QR code packaging designs, there is no limit to what you can do with QR codes. All you need is a platform with all the solutions you need and the features to make your promotions more engaging than any other.
Use QR TIGER to bring your campaigns to success like Zepto's. Our software gives you access to amazing features like QR code expiry, bulk QR code generation, custom UTM parameters, and more!
Sign up for our freemium membership and try your hand at generating three dynamic QR codes for free.
FAQ
How to scan Zepto bag QR code?
To scan a Zepto bag QR code, simply open the camera app on your mobile phone and hover the camera over the QR code. Make sure the Zepto app is installed on your phone to get the most out of the scan.
How do I get a QR code for a package?
QR codes for product packaging can be made using a QR code platform. To create one, you should select your desired QR code solution, enter the required information, customize the QR code design, and then download and print.
Will QR codes expire?
Most QR codes (static) do not expire. However, dynamic QR codes can be set to expire after a certain amount of time or a specific number of scans has been reached. QR codes can also “expire” when their content is no longer available online.
